Porto Cervo, the pearl of the northeast coast of Sardinia

Those who visit Porto Cervo today, being fascinated by the beauty of its stores, clubs and beaches, cannot believe that only 50 years ago this same area was a wild place in Gallura, located on the northeastern coast of Sardinia.

It was Prince Karim Aga Khan who sensed the potential of this corner of paradise on earth and embarked on a profound development, building state-of-the-art facilities, infrastructure, hotels and exclusive villas.

Today Porto Cervo is one of Italy's most popular tourist destinations. It rises in what was once known as the Monti di Mola region, at the center of a sheer coastline of unparalleled beauty. The name comes from the natural inlet it overlooks, which from above resembles the profile of a deer. Administratively, it lies within the municipality of Arzachena, one of the largest in the province of Olbia.