Waterfront Costa Smeralda 2025
Until September 7, Porto Cervo is transformed into an oasis of sensory experiences among design, high fashion, contemporary art and environmental commitment
With the beginning of summer, Waterfront Costa Smeralda 2025 officially opens its doors: a true open-air living room in the heart of Porto Cervo's old port, where lifestyle excellence meets art, music and sustainability. Curated by Filmmaster on behalf of Smeralda Holding - a subsidiary of Qatar Investment Authority (QIA) - the event is confirmed to be among the most anticipated of the season, offering a rich calendar of activities, exhibitions and unique moments until September 7, from 6 p.m. to 1 a.m.
Waterfront Costa Smeralda evolves and renews itself while maintaining its exclusive identity. The famous PODs, exhibition capsules designed by architect Gio Pagani, become dynamic and immersive spaces this year, designed to offer multi-sensory experiences. The 2025 edition focuses on the human experience through art and music, offering installations and iconic Pop and Street Art works in dialogue with famous song lyrics in the Pop Art Loves Pop Music format, in collaboration with Deodato Arte.
Among this year's novelties are:
Hedley Studios, with its fascinating replicas of fully functioning vintage cars, true works of art on four wheels
Kiton, a symbol of Italian sartorial elegance, with made-to-measure and ready-to-wear clothing proposals
Technogym, inaugurating an experiential pop-up store dedicated to wellness and tailor-made training
The return of the prestigious Riva Lounge and the refined Riva Boutique, true temples of Made in Italy nautical style
The consolidated success of the Nikki Beach Cocktail Club, the perfect place for a sunset aperitif or an evening under the stars
Waterfront Costa Smeralda 2025A journey between art and sustainability: art for blue is born
The highlight of the 2025 edition is Art for Blue, a project that combines the language of art with environmental protection. Promoted by Smeralda Holding together with Deodato Arte, the initiative includes a charity auction with an exclusive artwork, the proceeds of which will be donated to One Ocean Foundation's Blue Forest project, dedicated to the reforestation of Posidonia oceanica in Cala di Volpe Bay.
"With Waterfront Costa Smeralda we confirm our ability to offer an experience of the highest quality, capable of combining beauty, culture and attention to the environment. We are particularly proud,“ says Mario Ferraro, CEO of Smeralda Holding, ”to promote the Art for Blue project. Supporting the reforestation of Posidonia in Cala di Volpe represents for us a concrete step towards a more conscious and responsible model of development, increasingly attentive to the environmental sustainability of the territory that we have the privilege to enhance and the duty to protect."
Waterfront Costa Smeralda 2025The protagonists of Waterfront 2025
Numerous high-end brands have confirmed their presence at Waterfront Costa Smeralda 2025, including:
Deodato Arte, with works signed by Mr. Brainwash, Romero Britto, Takashi Murakami, Banksy, Mr. Savethewall, Jeff Koons, Andy Warhol and TvBoy
Ferretti Group, present with its luxury yacht brands and the revolutionary Wallywhy150, which can be visited at the dock
Assouline, with a selection of collectible books
Space is also given to the enhancement of the territory, thanks to the POD dedicated to the municipality of Arzachena, with a photo exhibition and an infopoint on the wonders of Gallura.
