Waterfront Costa Smeralda® 2026: the stars of the pop-up stores
From fashion, design, and art to lifestyle
Overlooking the marina of Porto Cervo and immersed in the unmistakable colors and light of Sardinia’s most glamorous coastline, Waterfront Costa Smeralda® welcomes guests for a new summer filled with lifestyle, design, art, shopping, and seaside experiences.
Viewed from above, the Waterfront reveals its true essence: a promenade suspended between land and sea, where superyachts, Mediterranean scrub, elegant lounges, and contemporary architecture come together in an iconic setting.
A place to explore, discovering pop-up stores featuring the most exclusive brands in fashion, design, automotive, and yachting, as well as culture, art, and fine dining, amid sunset aperitifs and summer evenings overlooking the Porto Vecchio. A distillation of pure style.
Assouline
Founded in Paris in 1994, Assouline is considered the first luxury brand dedicated to culture. A publishing house specializing in high-quality volumes, with nearly 2,000 titles dedicated to architecture, art, design, fashion, gastronomy, lifestyle, photography, and travel, it was born from the desire to transform the book into a true collector’s item, capable of combining authoritative content with refined aesthetic sensibility. For the third consecutive year, Assouline returns with an exclusive pop-up that brings its universe of stories, beauty, and inspiration to the heart of the Waterfront. The space features a curated selection of the publishing house’s most iconic collections, ranging from volumes dedicated to travel and fashion to those on design, photography, and culture, alongside elegant library accessories and home fragrances that complete the brand experience. Among this season’s new releases are some of the year’s most anticipated publications, such as Malta Heritage, Costa Rica Vida, Treville Positano, Vespa, Vintage Cars, and Basquiat: The World of Jean-Michel, as well as Football: The Impossible Collection, a volume celebrating the history, aesthetics, and passion of soccer in honor of the World Cup.
AssoulineTechnogym
It is the world’s leading Italian company in the fitness, wellness, and sports sector. At the Waterfront, its state-of-the-art training and health monitoring equipment, along with training sessions set against the backdrop of the marina, where the rhythm of the sea meets the discipline of performance.
TechnogymRiva
An exclusive selection of design pieces that embody the unmistakable style of one of the world’s most famous shipyards. Unique pieces of rare beauty, characterized by excellence, masterful craftsmanship, and attention to detail. A must-have for collectors and enthusiasts.
RivaBoutique Costa Smeralda®
The boutique where you can find the brand’s iconic items from Costa Smeralda®: pure cotton T-shirts inspired by 1930s posters, canvas bags, canvas posters, and a handmade miniature replica of the famous entrance stone at Rena Bianca.
Costa Smeralda® Boutique Deodato Arte
One of the leading players in the modern and contemporary art sector—with galleries in Porto Cervo, Chia, Milan, Rome, Pietrasanta, Padua, L’Aquila, St. Moritz, and Courmayeur—returns to the Waterfront Costa Smeralda® with a refined wunderkammer of works that showcase the most intriguing trends in the international contemporary art scene. Deodato Arte is back again this season with a project that takes art beyond the traditional gallery spaces, transforming the Waterfront into an open-air exhibition route. Alongside a selection of works by leading contemporary artists, the gallery presents a widespread itinerary featuring four light installations dedicated to Mr. Brainwash, TvBoy, Daniele Fortuna, and Arnaud Nazare-Aga, some of the most recognizable figures on the international art scene. The works, highlighted by special illuminated frames, interact with the architecture and atmosphere of the Waterfront, offering visitors an immersive experience even in the evening hours. Rounding out the project is one of the iconic Vespas from the “Icona in Luce” collection, designed by Bruscino Design with artistic input from Marco Lodola. On display throughout the season, the work reinterprets one of the most famous symbols of Made in Italy, transforming it into a contemporary light sculpture that straddles the worlds of art, design, and pop culture.
Deodato ArteFerretti Group
Founded in 1968, it is one of the leading groups in the design of luxury motor yachts, thanks to its engineering expertise and attention to detail, and includes top-tier brands such as Pershing, Itama, CRN, Custom Line, and Wally.
Ferretti GroupKiton
A luxury Italian fashion house specializing in haute couture, based in Naples. At Waterfront Costa Smeralda®, a refined selection of clothing for men, women, and resort wear, allowing you to experience the pleasure of timeless elegance that combines high-quality fabrics with comfort.
KitonLand Rover
A historic British automaker, renowned worldwide for producing luxury off-road vehicles and SUVs such as Discovery, Defender, and Range Rover, characterized by unmatched technology, iconic design, and first-class comfort.
Land RoverNikki Beach e Riva Lounge
These two “must-see spots” come alive as the light begins to take on the warm hues of sunset until night falls. It’s the perfect time of day for cocktails and delicious appetizers overlooking the emerald waters of Sardinia.
Nikki Beach