The most iconic Sardinia in the photos of Slim Aarons

A photographic journey to the most beautiful corners of Porto Cervo and its surroundings, through the lens of the master of style and glamour

There is a precise moment when the northeastern Sardinia becomes a legend. It’s in the 1970s, when the golden lens of Slim Aarons chooses it as the ideal stage to portray his vision of the ‘good life’: white villas overlooking crystal-clear waters, sun-kissed bodies glowing like jewels, relaxed smiles between a swim and a drink. A kind of effortless, bohemian elegance, captured by that unique gaze that turned the jet set into a lifestyle.

From left, Italian countess Consuelo Crespi, the actress Virna Lisi and Marcello Mastroianni speak together at a party, 1968

With Aarons, Sardinia entered the legend of refined living, alongside Palm Beach, Saint-Tropez and Capri. This photo shoot is a journey into that dream: natural light, flawless compositions and that golden patina that made his images iconic. Even today, whenever summer elegance is mentioned, the answer is always the same: Slim Aarons, a sun that never sets. His photos do not merely document an era, they define it. In every shot, lightness becomes style, and beauty turns into a story. Thanks to him, Porto Cervo remains forever suspended in an enchanted dimension